Strategy

Business strategy helps to guide a company's decisions and actions to create value, gain a competitive edge, and achieve long-term goals in a changing market. Without strategy, decisions are made on a whim, or without understanding wider impacts.

This page is a growing, curated collection of guides, templates, and thought-starters designed to simplify the serious stuff—like growth models, decision frameworks, and business models. Useful, actionable tools that work in the real world. Our strategy resources are designed to help you think sharper, act smarter, and make moves that matter.

Strategy resources

Ansoff's Matrix - a strategic planning tool that helps businesses evaluate growth opportunities by mapping out four approaches—market penetration, market development, product development, and diversification—based on whether products and markets are new or existing.